In today’s broadcasting world, a single program feed is often inadequate, inappropriate, or both. More and more viewers ingest media from multiple sources, even simultaneously. A live (and lively) online presence is critical for many productions with little or no traditional broadcast following. Publishing supplemental content such as backstage feeds, locker room interviews, pre and post-game chatter, etc.), via such popular Internet sites as Facebook®, YouTube®, Twitter®, etc. provide many opportunities for brand extension and monetization. In addition, the Export feature supports both transcoding and distribution to local or networked storage for archival or post production purposes.

Once you create presets for your social media accounts and other publishing targets, the Export tools in the Live Desktop make it quick and easy to distribute selected content to multiple sites even while production and recording is still underway: Perfect for concerts, galas and sport events.